Building a Ferrari SF90

Short ‘maker’ film to accompany online editorial for the official Ferrari magazine.

This was our second commission by the official Ferrari Magazine. The brief was to create a short film about the incredibly intricate process and detail that goes into handcrafting an Amalgam Collection Ferrari SF90. We know the importance of a steady hand at work, so this one felt close to our hearts.

Together with Amalgam Collection, we identified the key stages of design and construction, so that our short film highlighted the individual parts of the journey whilst keeping a consistent flow in look and feel.

We included lots of close ups to illustrate the extraordinarily precise creative process, as well as birds-eye shots to show all the tiny product parts and sharp satisfying sounds as the model comes together.

The outcome was a seamless, beautiful film which complimented the editorial and photography perfectly (although sadly no Ferrari thrown in for us!).

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