Concessions bus pass | TV commercial

First Bus wanted to create a campaign for TV and traditional OOH media, to encourage the 60+ market to get back on the buses and explore their local area. It sounded like a great idea and we were all on board.

We spent time with the team at First Bus to really understand the market and what they wanted to achieve, and then worked collaboratively to help develop the right creative approach. We identified primary bus routes to target and selected the most appropriate filming locations and activities along these routes.

The film and photography were shot across two action-packed days, using 20 actors and capturing content in ten different locations across the region.