UKRI
Innovate UK
Helping promote a new website of funding to business owners
UKRI asked us to help launch their new Innovation Hub, making it easier for businesses to discover funding opportunities and support.
The challenge? Business owners are busy. Their research showed they didn’t want to read pages of information before deciding whether the service was worth exploring.
So we kept it simple. Instead of telling businesses why the Innovation Hub was valuable, we let other business owners do it for us. By sharing genuine experiences from founders who had already benefited, we created a short, engaging film that communicated the key messages quickly and built trust from the very first frame.
The result was a film that cut through the noise, encouraged businesses to find out more and was extremely well received by the UKRI team.